Attract, inform and convert with our website content writing services

“Content” is all the words on your website. Content is your spokesperson – it gives readers a first impression of your business. It must reflect your brand image, be useful, and guide the reader. Without high-quality content, even the best-looking websites won’t give you results.

Please note: nowadays more than 60% of global web traffic comes from mobile users. According to recent data, 64% of visits to websites originate from smartphones and tablets. This means your content must be structured and worded to look right on mobile devices. Get this wrong, and you may end up losing more than half your readers.

Technically speaking, there is no end to the types of content a professional content writing agency can provide. But here’s a list of common types of content we’re asked to write:

• Home, service and about pages
• Product descriptions and category pages for e-commerce websites
• Blog posts and other recurring content 
• Conversion-led content for newsletters, white papers and marketing campaigns

SEO is a fast-changing sector that uses a complex range of techniques and tactics to help websites rank higher in search results (and now in AI search as well). Here are just a few of the factors we consider when optimising website content for SEO:

• Strategic use and placement of keywords that are relevant to your market and target audience
• Inclusion of structural signposts for search engines, such as heading tags (Hn), alt text, title tags and metadescriptions
• Use of logical internal linking between your pages
• Wording and phrasing that facilitates skim reading, for example short paragraphs, bullet points, bold text and clear calls to action
• Balance quality and regularity to keep readers reading and stay fresh in search engines

What’s your strategy? How much optimisation does your current website require? Is the content to be optimised for experts or for the general public? Are we optimising existing content or writing it from scratch? How crowded is your market? All these factors can affect how much it costs to write website content.

To get a custom quotation based on an analysis of your needs, goals and budget, fill in the form below and we’ll be in touch.

There are a few things to consider when comparing content writing services.

Strategy: Don’t add content to your website unless you have a clear marketing strategy behind it. A good content writing service should be able to guide you on what you need, whether that’s SEO optimisation, new pages or a redesign of existing pages. And if you have your own strategy already, you’ll need to make sure that the content writing service you’re thinking of choosing understands how your strategy works and where they fit into it.

Partner: Unless you have a very specific short-term need for content writing services, you should see your content writing agency as a long-term partner in your website strategy. Because as your brand and your sector evolve, so must your strategy, pages and SEO.

Also, choose a content agency that ticks multiple boxes, including auditing, strategy, optimisation, content writing and copywriting (in multiple languages if applicable). By having a long-term partner by your side that can handle every aspect of your content, you get to work with a single point of contact. And this makes managing your brand content so much easier.

Traditionally, marketing divides website texts into 2 types:

1. Content is any type of text that informs, educates or entertains. The idea is to provide an audience with useful information to build your brand reputation, establish your tone of voice and connect with your audience. Examples of content are blog posts, social media posts, white papers and newsletters.
2. Copy is any text that tries to persuade the reader to take an action. The action could be to buy a product or service, subscribe to a newsletter or download a white paper. The classic example of copy is the texts used in ads. On websites, copywriting is used for landing pages, sales pages, service pages and product descriptions.

But the world is changing and the lines between content writing and copywriting are blurring. Long gone are the days when people saw an ad in a newspaper and telephoned a number to order a product. The customer journey – which is marketing speak for all the actions a customer takes before buying – is now much longer. Prospects still want to understand your product or service. But they also want to know who you are, what you’re like, and what you stand for. 

This is why it makes perfect sense to have copywriting and content writing work together. You can include copywriting in content, for example to encourage a reader to sign up to a newsletter while reading a blog post. And you can add content writing to copy, for instance by sharing content at strategic locations to establish expertise or build rapport. This can help readers get to know and trust you before they’re ready to consider buying.