Boost your visibility & conversion with SEO copywriting
Copywriting is a special kind of marketing content that nudges interested readers into taking an action – like to download a white paper, sign up to a newspaper or buy a product.
At Contentactic, we often combine copywriting with SEO to help more people land on your copy, multiplying the number of interested readers you can turn into qualified leads.
And with our multilingual background, we can deliver SEO copywriting in 10+ languages for 125+ countries. Which means your pages don’t just convert in your home market, but everywhere you sell.
Our points of difference
At Contentactic, we love to take on new copywriting projects. Tone of voice, buyer pains and motivations, relevant features and benefits, structure and approach – whatever it takes to build trust in your brand and your difference. Whether that’s in English, French, Spanish or Italian – or several languages at once.
Multilingual copywriting
Native SEO copywriters
UX writing
Alignment with brand identity
Tone of voice
Performance tracking
The content delivered by Contentactic is excellent and totally accurate, despite being about technical subjects. They weave their linguistic and intercultural knowledge directly into their SEO services. Contentactic helped us optimise the French version of our website and roll out a French content strategy. This new French website now outperforms our existing Spanish website, which used to be our top performer.
Projects we’ve worked on
Other services you may be interested in
Get content for technical, expert, B2B or B2C audiences from native content writers and copywriters with in-depth knowledge of on-page SEO.
We design topic clusters from start to finish, including the tree structure, semantics, content and internal linking. With or without AI.
Using knowledge of your sector, our SEO translators adapt the content of your website or socials to multiple languages.
We create and adapt website content in multiple languages using the best practices of UX writing, responsive design, and SEO.
You can’t translate keyword strategies. But you can localise them. With our experts, target the right keywords and climb the rankings in 10+ languages.
FAQs
Need more information about SEO copywriting? Here are answers to frequent questions about this service.
What is copywriting?
Copywriting is a form of writing that aims to nudge an interested reader into taking an action. This action could be to download a white paper, sign up for a newsletter or subscribe to a service.
To make their copy persuasive, good copywriters don’t just write a text. They investigate what your reader wants, why they buy, why they don’t buy, and what deeper need they are trying to fulfil. They use proven techniques of persuasion like social proof, storytelling, scarcity and emotion to turn a reader into a lead.
According to HubSpot, copywriting is a powerful marketing tool that can significantly increase the conversion rate of emails, landing pages, sales pages, product descriptions and other critical pieces of writing.
What is SEO copywriting?
SEO copywriting is the practice of structuring copy so that it appeals not just to human readers, but to Google and other search engines as well. The goal is to be seen and persuasive at the same time.
Do SEO and copywriting pull in opposite directions? People used to think so. After all, SEO was about keywords, whereas copywriting was about psychology. But SEO has changed greatly in recent years. Nowadays, search keywords aren’t nearly as important as search intent, i.e. the need behind the search. So SEO and copywriting now focus on answering the same questions:
- Who is our audience?
- What does our audience want?
- How does your product or service give this audience what it wants?
Besides sharing a common aim, SEO and copywriting are mutually beneficial. SEO matches your content with relevant people, while copywriting nudges them to choose your content over your competitors’.
Why is copywriting so important in marketing?
Nowadays, people are exposed to hundreds of marketing messages every day. If you want your message to stand out, a good product or class-looking website won’t cut it. You also need words that capture and retain the reader’s attention.
Copywriting is key at every stage of the customer journey:
- Attract – with clear, snappy headlines that elicit surprise or build curiosity
- Persuade – by handling objections, providing clarity and building trust
- Convert – using specific, effective calls to action (CTAs)
- Connect – through emails, newsletters and other branded content
According to a HubSpot study, personalised CTAs increase clickthrough rate by 202%. How’s that for a stat!
What’s the difference between copywriting and content writing?
When you hear people talk about “content”, they usually mean written texts that inform, educate or entertain readers. The goal of content is to answer questions, share knowledge and position yourself as a trusted expert.
“Copy” is different. It aims to nudge an interested reader into taking an action, like signing up to a newsletter or booking a demo of a product.
Copy and content work well together. A blog post is a piece of content, but a blog post that uses copywriting in strategic places can increase the likelihood that readers keep reading, sign up for more content or engage with your brand on social media.
What does good copywriting look like?
There are certain unmistakable features in every piece of good copywriting:
- Clarity – the reader immediately understands what you want them to hear
- Relevance – good copy is built for maximum resonance with the reader
- Persuasiveness – good copy draws on clarity, social proof and a clear understanding of underlying motivations to compel readers to take a specific action
- SEO – there’s no point writing great copy if no one sees it. SEO ensures Google shows your copy to relevant readers
Does B2B copywriting differ from B2C copywriting?
Not really. Copywriting of any kind aims to remove obstacles to taking an action. And one primary weapon in our arsenal as copywriters is clarity. This applies whether the copywriting is B2B, B2C, technical, SEO or expert-led.
One difference between B2C and B2B copywriting is that we use technical words and jargon when writing for a B2B audience but avoid it when we’re not. Another is that we may use an informal style with a B2C audience but are less likely to do so with a B2B audience.
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