Our project with ISDI
Our work with ISDI was multifaceted. It included a full SEO audit and semantic analysis, the creation of website content, and the planning and execution of a monthly blog in French.
The content delivered by Contentactic is excellent and totally reliable, despite being about technical subjects. They weave their linguistic and intercultural knowledge directly into their SEO services. Contentactic helped us optimise the French version of our website and roll out a French content strategy. This new French website now outperforms our existing Spanish website, which used to be our top performer.
Armelle Jaclot, Head of Marketing, ISDI France
SEO audit and semantic analysis
- We carried out an SEO audit of their existing content to identify where they could do better and suggest ways of optimising the main pages of the French website
- We also carried out a semantic analysis of digital transformation and Salesforce training in the French market. This led us to identify topics, search intents and keywords for every page on their website
Redesign and optimisation of the main pages of the client’s website
The existing French content was a straight translation from the Spanish version of the client’s website. We redesigned, rewrote and optimised this content so that it would perform better in search engines and be a better cultural fit for the French market.
Monthly blog package
- We put together an editorial content plan, which was regularly updated to align with search intents, the client’s goals, and the latest trends in the market of digital transformation and Salesforce training
- We wrote expert content for a B2B audience on a monthly basis, including success stories, client interviews, job descriptions, presentations of Salesforce solutions, and more
- We took detailed briefs from the client, interviewed experts, and incorporated feedback to ensure the final result matched the ISDI style guide, technical concepts and tone of voice in both form and substance
- We tracked SEO metrics on a monthly basis to gauge the effectiveness of our service over time and uncover relevant editorial topics for the next month
3 standout features of our work for ISDI
- Single point of contact: the whole process ran smoothly because we centralised all project communication and handled every aspect and stakeholder in the project, including the SEO experts, international SEO writers and translators, in-house technical teams, etc.
- Consulting: our role extended beyond simply taking briefs and tweaking our services, as we also advised ISDI on the best strategies to achieve the level of performance they needed to reach their stated goals.
- Multilingual and multicultural: our multilingual, multicultural team were able to produce content and strategies that were a good fit for the language and culture of each target audience. This helped make the content resonate with local clients and meet actual search intent in those countries.
